Dipshika Chawla

Product Manager
Mumbai, IN.

About

Highly accomplished Product Manager with a strong background in driving significant growth and innovation for B2C luxury brands and e-commerce platforms. Proven expertise in data-driven product strategy, cross-functional leadership, and agile development, resulting in a 300% increase in web traffic and 2x online conversion rates. Adept at leveraging analytics and stakeholder alignment to deliver impactful UX, SEO, and CRM solutions, consistently reducing time-to-market for new features by 55%.

Work

Walking Tree Ventures
|

Product Manager

Mumbai, Maharashtra, India

Summary

Led product strategy and growth initiatives for a B2C luxury brand, driving significant increases in web traffic and conversion rates through data-driven product development and cross-functional leadership.

Highlights

Achieved a 300% increase in web traffic and 2x online conversion rates for Unsaid Paris, a B2C luxury brand, leveraging data-driven product strategies and growth frameworks across 15+ countries.

Led cross-functional collaboration among 7+ teams and 3+ vendors to deliver impactful UX, SEO, and analytics solutions, presenting strategic insights to C-suite executives to drive product roadmap decisions and KPIs.

Spearheaded the onboarding of a 5-member in-house engineering team, re-architecting backend flows to unify data capture across web, point-of-sale, and CRM systems, replacing an agency model.

Defined the analytics strategy and event taxonomy across a 17-source tech stack, overseeing vendor execution of 50+ server-side GTM events and integrating GA4 insights to optimize user acquisition and sale conversion funnel.

Walking Tree Ventures
|

Associate Product Manager

Mumbai, Maharashtra, India

Summary

Managed the full product lifecycle from ideation to launch, aligning diverse stakeholders and reducing time-to-market for new features while driving digital innovation.

Highlights

Managed the full product lifecycle from ideation to launch, aligning 17+ stakeholders across 6 locations and 7 teams (brand, content, catalog, inventory, retail, back office, leadership).

Reduced time-to-market for new features by 55% (from 4.5 to 2 weeks) by leading agile ceremonies with 4 external developers, including feature validation, wireframing, PRDs, backlog grooming, bi-weekly sprints, and retrospectives.

Drove digital innovation by researching e-commerce trends in luxury and sustainability, shipping API-driven features (e.g., Express Checkout), immersive experiences (e.g., Flagship launch pages), and e-clienteling flows (e.g., WhatsApp Touchpoints).

Peapod Digital Labs, Ahold Delhaize USA
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Campaign Operations Specialist

Quincy, Massachusetts, US

Summary

Developed and optimized audience segmentation and data models to support loyalty and marketing programs for national brands, advising on campaign strategy and performance metrics.

Highlights

Built audience segments using SAS PROC SQL, leveraging data across app, web, and point-of-sale to support loyalty and marketing programs for 6 national brands and 3 marketing channels (print, web, in-app).

Advised brand managers on campaign scope, targeting parameters, process improvements, data anomalies, and performance metrics for 300+ campaigns, each reaching ~5 million customers.

Automated 28 data models for recurring campaigns, striving for consistency in data pulls and minimizing human error.

Force Management LLC
|

Junior Consultant

Boston, Massachusetts, US

Summary

Contributed to consulting projects for Fortune 500 clients, applying proprietary B2B sales methodologies and preparing client-facing deliverables.

Highlights

Contributed to 6+ consulting projects by applying proprietary B2B sales methodologies, preparing client-facing deliverables, and co-facilitating training sessions for Fortune 500 clients in SaaS and Data Solutions.

iRobot Corporation
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Go-to-Market Analyst

Bedford, Massachusetts, US

Summary

Facilitated global meetings and optimized localization processes to support product launches for a portfolio of consumer robots.

Highlights

Facilitated global meetings for the digital division across 6 offices, publishing action plans, maintaining roadmaps, addressing timeline concerns, and ensuring operational alignment for a product portfolio of 3 existing and 2 upcoming consumer robots.

Slashed localization project cycle time by 16% through managing vendor relations, negotiation, and process modularization; ensured integrity of 30+ localization projects for 25+ markets in 38+ languages to support launch timelines.

Education

Northeastern University, D'Amore-McKim School of Business
Boston, Massachusetts, United States of America

Bachelor of Science

Business Administration

Grade: 3.74/4.0

Awards

Magna Cum Laude

Awarded By

Northeastern University

Awarded for exceptional academic achievement.

Dean's List

Awarded By

Northeastern University

Recognized for outstanding academic performance across all semesters.

Skills

Product Management

Product Wireframes, Roadmaps, PRDs, UX, UAT, AB Testing, Feature Validation, Backlog Grooming, Agile Ceremonies, Stakeholder Management, Product Lifecycle, Digital Innovation, E-commerce Trends, API-driven Features, Immersive Experiences, E-clienteling Flows.

Analytics & Data

Google Analytics (GA4), Google Tag Manager (GTM), Tableau, SAS Enterprise Guide, Funnel.io, SAS PROC SQL, Data Models, Data Anomalies, Performance Metrics, Audience Segmentation, Event Taxonomy, Conversion Funnel Optimization.

Project Management

Asana, Notion, Jira, Confluence, Agile, Sprints, Retrospectives, Roadmaps, Action Plans, Timeline Management.

Web Development & Design

Figma, Whimsical, SquareSpace, Wix, UX, SEO, Sanity CMS, Sitecore CMS, GTM Events, Server-side GTM.

Programming & APIs

SQL, Proc SQL, HTML, Javascript, Rest APIs, Postman.

Content & Marketing

AP Style, SEO, Brand Management, Campaign Scope, Targeting Parameters, Marketing Programs, Digital Marketing, Cross-functional Collaboration.